We think... ...that by approaching the issue of design in the way we have outlined, we can solve the design and navigation issues and help put Fortune City firmly en route to being the most credible provider of such services, offering users the most pleasant environment in which to enjoy online community. We will do this by working closely with Fortune City to achieve the following: - considering the different parties with interests in the site, - developing the Fortune City brand as an entity itself, - developing a simple and intuitive interface.